a. Traffic Data. FairTech automatically gathers information of the sort that browsers automatically make available, including: (i) IP addresses; (iii) types of computers accessing the Website; and (iv) types of Web browsers accessing the Website (collectively “Traffic Data“). Traffic Data is anonymous information that does not personally identify You.
c. Web Beacons. “Web Beacons” (also known as clear gifs, pixel tags or web bugs) are tiny graphics with a unique identifier, similar in function to Cookies, and are used to track the online movements of web users or to access Cookies. Unlike Cookies which are stored on the user’s computer hard drive, Web Beacons are embedded invisibly on web pages (or in e-mail). Web Beacons may be used to deliver or communicate with Cookies, to count users who have visited certain pages and to understand usage patterns. For additional information on FairTech’s uses of Web Beacons, see the section concerning Information Use and Disclosure Practices/Traffic Data and Information Gathered Using Cookies & Web Beacons, below.
d. Mobile Device Data. When users download, install and use the Applications on their mobile phone or other wireless telecommunications device, FairTech automatically gathers information, including without limitation, carrier providers, a unique device identifier, geo-location information (if allowed by the user), the types of mobile devices accessing the Application, and the types of operating systems accessing the Applications (collectively, “Mobile Device Data“). A unique device identifier is a string of alphanumeric characters (similar to a serial number) used to uniquely identify and distinguish each mobile phone or other wireless communications device. Location services can be enabled or disabled at any time, through the mobile device settings. FairTech uses Mobile Device Data to understand usage patterns and to improve the Applications. For additional information on FairTech’s uses of Mobile Device Data, see the section concerning Information Use and Disclosure Practices/Traffic Data and Information Gathered Using Cookies, Web Beacons, and Mobile Device Data, below.
e. Ad Serving and Usage Analytics. FairTech, from time-to-time, may use third-parties for advertising and usage analytics for the Website and Applications. These third-parties may place Cookies on Your machine, use Web Beacons, gather Personal Information (as defined below), Traffic Data and Mobile Device Data, and log data to collect traffic and activity data in order to deliver relevant metrics, content, and advertising. We do not share your non-public Personal Information with these parties, but we may share anonymized or aggregated information with them to improve the relevancy of the ads you see at the Website. The collection of this information by third-parties is subject to such third-parties’ privacy policies. For additional information, see the section concerning Third-Party Websites/Applications, below.
f. Personal Information. You will be asked to provide FairTech certain information related to You (“Personal Information“). Personal Information includes, without limitation: (1) “Contact Data” (personally identifiable information about You, such as Your email address); and (2) “Demographic Data” (personal information about You (but doesn’t specifically identify You), such as Your zip code and country); and (3) “Product Data” (information about Your use of the Services (but doesn’t specifically identify You), such as Your shopping preferences, tendency and frequency and the, the types of products you purchase). The Personal Information you provide is used for such purposes as allowing you to set up a user account, providing the Website and/or Applications and related services, monitoring and improving the content and usage of the Website and/or Applications, interacting with the Website and/or Applications, customizing the advertising and content you see, communicating with you about new features and other news, and any other purpose for which the information was collected. We may also draw upon this Personal Information in order to adapt the Website and/or Applications to your needs, to research the effectiveness of our Website and/or Applications, and to develop new tools for our members.
You are under no obligation to provide Personal Information, however, not providing this information may prevent You from using certain features of the Services.
g. Information You Make Public. Certain portions of the Website and Applications are open to any viewer, such as features that permit You to upload, post, transmit, display, perform or distribute content, information or other data, including Your Personal Information. Any information that You choose to disclose by means of such features becomes public information. You should exercise caution when deciding to disclose Your Personal Information by means of such features, and You agree to assume all responsibility for doing so.
a. Traffic Data and Information Gathered Using Cookies, Web Beacons & Mobile Device Data.
FairTech analyzes Traffic Data and information gathered using Cookies, Web Beacons and Mobile Device Data to help FairTech better understand who is using the Website and/or Applications and how they are using the Website and/or Applications. By identifying patterns and trends in usage, FairTech is able to better design the Website and Applications to improve Your experience, and to serve You more relevant and interesting content and advertisements. From time to time, FairTech may release Traffic Data and information gathered using Cookies, Web Beacons and Mobile Device Data in the aggregate, such as by publishing a report on trends in the usage of the Website. In addition, FairTech may share Traffic Data and Mobile Device Data and information gathered using Cookies and Web Beacons with: (1) third-party analytics companies so that such third-parties may help FairTech better understand who is using the Website and/or Applications and how they are using the Website and/or Applications; (2) advertisers and marketing partners so that such third-parties may provide You with advertisements tailored to Your interests; and (3) service providers so that we can personalize, provide and improve our Services to Your use and interests.
b. Personal Information
a. Contact Data. FairTech uses Your Contact Data to send You information about FairTech and FairTech’s products and services, and to contact You when necessary in connection with the Services. FairTech uses Your Contact Data (when instructed by You) to connect You with Your friends and other members with whom You want to connect with, according to the preferences set in Your account.
b. Demographic Data. FairTech uses Your Demographic Data to customize and tailor Your experience on the Website and/or Applications. As with Traffic Data and Mobile Device Data and information gathered using Cookies and Web Beacons, from time to time FairTech may release or share Demographic Data with third parties in anonymous form and/or in the aggregate, for industry, analysis, research, demographic profiling and other similar purposes. In addition, FairTech may share anonymized Demographic Data with its advertisers and marketing partners so that such third-parties may provide You with advertisements tailored to Your interests.
c. Product Data. FairTech uses Your Product Data to provide, personalize and improve Your experience on the Website and/or Applications. As with Demographic Data and other data gathered through the Service, FairTech may release or share Product Data with third parties in anonymous form and/or in the aggregate, for statistical analysis, research, demographic profiling and other similar purposes. In addition, FairTech may share your Product Data along with some of Your Demographic Data, in anonymous form and in the aggregate, with other FairTech users so that You and other users can compare products and shopping tendencies.
c. Other Disclosure Practices
Disclosure in Connection with Services. FairTech discloses Personal Information to those who help it provide services, including those who perform technical, administrative and data processing tasks such as hosting, billing, fulfillment, and data storage and security.
By Law or to Protect Rights. FairTech discloses Personal Information when required to do so by law, or in response to a subpoena or court order, or when FairTech believes in its sole discretion that disclosure is reasonably necessary to protect the property or rights of FairTech, third-parties or the public at large.
In providing the Services, You may receive periodic email communications from FairTech regarding the Services, such as new product offers and other information regarding the Services, which are part of the Services and which You cannot opt out of receiving. You may also receive periodic promotions and other offers or materials FairTech believes might be of interest to You. You can opt-out of receiving these promotional messages at any time by (a) following the unsubscribe instructions contained in each message; or (b) changing the messaging preferences in Your account.
FairTech has implemented and maintains reasonable security procedures and practices designed to protect against the unauthorized access, use, modification, destruction or disclosure of Your Personal Information, however, despite these efforts, no security measures are perfect or impenetrable and no method of data transmission can be guaranteed against any interception or other type of misuse. In the event that Your Personal Information is compromised as a result of a breach of security, FairTech will promptly notify You if Your Personal Information has been compromised as required by applicable law.
If You have an account, You can access and modify Your Personal Information through Your account, at any time. If you completely delete all such information You will not be able to access or use the Website and/or Applications correctly. If You would like FairTech to delete Your Personal Information from its system, please contact us at firstname.lastname@example.org with a request that we delete Your Personal Information from its database. FairTech will use commercially reasonable efforts to honor Your request; however, FairTech may retain an archived copy of Your records as required by law or for other legitimate business purposes.
FairTech wants Your Personal Information to be complete and accurate. By using the Website and/or Applications, You represent and warrant that all information You provide on any registration form or otherwise in connection with Your use of the Website and/or Applications and Services will be complete and accurate, and that You will update that information as necessary to maintain its completeness and accuracy. To confirm the completeness and accuracy of, or make changes to, Your Personal Information, please visit Your personal profile.
FairTech does not solicit or knowingly collect personally identifiable information from children under the age of 13. If FairTech obtains actual knowledge that it has collected personally identifiable information from a child under the age of 13, FairTech will promptly delete such information from its database.
Effective Date: December 2, 2013