“The first rule of a mission driven business, No Margin, No Mission” – Bthechange.com
Every cooperative market has a mission. Your mission is a big part of what makes you uniquely qualified to serve and be trusted. But a coop’s mission means very little if you aren’t first taking care of business.
Every aspect of how you proceed in operating your online store needs to be measured on a value versus cost comparison. Your store’s branding needs to focus on what makes you unique and valuable to customers. Managing the scale of your fulfillment operation will keep staffing costs under control. Having and executing a sustainable marketing plan will build awareness, attract new customers and add incremental sales. If you promote your unique value while managing costs, you’ll see an early return on investment in your online store.
Change is happening and it’s happening fast. Consumers have accepted online shopping for fresh groceries. The retailers who will win are those who can earn trust. As cooperative marketers you are uniquely qualified to earn consumer trust. However, competitive retailers are working hard online to better understand consumer needs, provide solutions, and become the trusted local store. The best way for you to become a successful online retailer is to move forward and become an online retailer.
Let’s get started!